Africa’s Global Style Magazine: ARISE
Happy Fashion Friday! Hope everyone had a great week, and is gearing for an even greater week-end…
Well, in Fashion this week, let’s travel to London where African fashion is absolutely booming! As it turns out, London is the home of Arise magazine, self-described as the “first and foremost global style and culture magazine”, as reported by CNN. The bi-monthly publication is attracting the attention of many “Afropolitans”, what Arise describes as the new generation of global urban “Africans of the world”.
I especially love the fact that this magazine showcases African designers, who are definitely under-represented in the world of fashion. According to Penny Mc Donald, International Managing Director of Arise, and as reported by CNN, “we want to show the other side of the vast continent and that’s what this does.”
Judging from the famous celebrities who’ve graced the cover of the magazine since its 2009 launch, including Ethiopian and Somali supermodels Liya Kebede and Alek Wek, and international stars such as Denzel Washington and Alicia Keys, it is definitely positioning itself as a competitor in the industry.
Even more than showcasing the continent’s fashion and culture, Arise also holds fashion events on the international scene, bringing African fashion to the global catwalk. Case in point: the magazine hosted the “African Icons” show at New York Fashion Week recently. Five up and coming African designers’ collections were shown, including Oswald Boateng, Folake Folarin-Coker, Gavin Rajah and Amaka Osakwe. The show also broke many stereotypes around African fashion, proving that it can also be as diverse and versatile as any other.
Between this and the rise of Web boutiques marketing African fashion to the world, we are well on our way to putting our long overdue imprint on the world of fashion. Now, if magazines and shows alike could feature more realistic-looking models, well, it’d be just fantastic…but that’s another topic for another day…
In the meantime, let’s toast to Arise magazine’s success. Visit their website at http://www.ariselive.com/.
And for the pleasure of your eyes, here is a YouTube snapshot of the “African Icons” Arise Fashion show at New York Fashion Week this year: